PREMIER PET

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Privacy Policy

Last Updated: 18 September 2026
Effective Date: 18 September 2026

PREMIER PET PTY LTD (“we”, “us”, or “our”) is an Australian-owned small pet accessories brand, operating the e-commerce website available at www.premierpetltd.com. We are headquartered at 33 Magnesium Street, Narangba, QLD 4504, Australia, with contact telephone number +61 7 3204 8511 and official contact email [email protected]. We design, curate and sell safety-tested, premium-quality small pet accessories built to suit Australian daily pet care, walking and outdoor adventure needs.

We are fully committed to protecting the personal privacy of every customer, website visitor and pet parent who interacts with our services. This Privacy Policy is drafted in full compliance with the Australian Privacy Principles (APPs) set out in the Privacy Act 1988 (Cth), as updated in 2024, alongside all applicable regulations from the Office of the Australian Information Commissioner (OAIC), the Australian Consumer Law, and related local data protection requirements. This document clearly explains how we collect, store, use, share, protect and manage your personal information when you browse our website, place an order, create an account, contact our support team or interact with any features of our platform.

We have structured this policy to be easy to understand, with no overly complex legal jargon. Before you access or use any part of our website and services, please read this policy carefully to make sure you fully understand our practices regarding your personal data. By visiting www.premierpetltd.com, creating an account, submitting your personal information, or completing a purchase on our platform, you confirm that you have read, understood, and agree to all terms outlined in this Privacy Policy. If you do not agree with any provision of this policy, please discontinue using our website and services immediately.

1. Scope of Application of this Privacy Policy

This Privacy Policy applies to all personal information collected, processed and managed by PREMIER PET PTY LTD through our official website www.premierpetltd.com, all related subdomains of this site, and any official digital channels we operate to deliver our pet accessory sales and after-sales services.

This policy does ‌not‌ apply to the practices of external third-party websites that are linked from our platform for user convenience, including but not limited to payment provider portals, third-party social media login pages, external shipping tracking websites, and partner promotional platforms. When you click a link that directs you away from www.premierpetltd.com, you will be subject to the privacy policy of that external third party. We strongly encourage you to review the privacy statements of every platform you visit, as we hold no responsibility for the data handling, security standards or privacy compliance of these external sites.

2. Types of Personal Information We Collect, and How We Gather Your Data

We collect and process personal information only to the minimum extent necessary to deliver a seamless, secure shopping experience, and we never collect any data that is not directly relevant to our core business operations. We obtain your personal information through three main lawful, fair and transparent channels:

2.1 Information You Voluntarily Provide to Us

This is the largest category of personal data we collect, which you submit actively when you use different features of our platform:

  • ‌Account Registration Information‌: When you create a PREMIER PET customer account, you will be asked to provide your full name, valid email address, and a secure account password. You may also choose to add optional profile details such as your phone number, information about your pets, and general location preferences to help us tailor your shopping experience. You also have the option to register or log in using your existing third-party social media account; in this case, we will only access the public profile details (such as your display name and avatar) that you explicitly authorize the third party to share with us, and we will never request or store sensitive personal data that falls outside this authorized scope.
  • ‌Transaction and Delivery Information‌: To process and fulfill your pet accessory order completely, we will collect your full delivery name, contact phone number, precise residential or business delivery address, and your order-specific product selection details. For payment processing, we never collect, store or have access to your full credit card, debit card or digital wallet details. All payment information is submitted directly to our Australian-regulated, PCI DSS-compliant payment service providers, who handle all payment processing independently under their own strict privacy and security protocols.
  • ‌Support and Feedback Information‌: When you reach out to our customer support team via email, our website contact form, or phone call to ask product questions, request size guidance, submit a return request, share product feedback, or report a faulty item, we will record the personal details you share in that interaction, including your contact information, order reference number, and the full content of your messages. This data helps us resolve your issues quickly, improve our product range, and refine our customer service processes.
  • ‌Marketing Subscription Information‌: If you voluntarily sign up for our PREMIER PET email newsletter to receive updates about new arrivals, exclusive pet parent discounts, pet care tips and limited-time promotions, we will store your submitted email address. We will never send you unsolicited marketing communications without your explicit, documented consent.

2.2 Information We Collect Automatically When You Use Our Website

When you browse www.premierpetltd.com, our server and authorized analytical tools will automatically collect standard technical information from your device and browsing session to help us maintain website stability, troubleshoot technical issues, and optimize your user experience. This information includes:

  • Your device type, unique device identifier, operating system version, browser type and browser configuration settings
  • Your Internet Protocol (IP) address, general geographic location at the suburb or city level, network provider details, and connection speed information
  • Your full browsing behavior on our website, including pages visited, products viewed, search keywords entered, time spent on each page, click-through paths, and cart addition and abandonment records
  • Basic crash logs, error reports and performance data that helps our technical team fix website bugs and improve platform loading speeds for all users.

We will never use this automatically collected technical data to identify your specific real-world identity without your separate explicit consent, unless required by Australian law or a valid court order.

2.3 Information We Obtain From Legitimate Public or Partner Sources

Where permitted under the Australian Privacy Principles, we may verify or supplement the personal information you provide to us with limited, non-sensitive data obtained from trusted, legal third-party sources, such as Australian postcode validation services that we use to confirm delivery address accuracy. We will never purchase personal user data from unvetted data brokers, and we will only ever combine this third-party data with your existing account information with appropriate safeguards in place.

3. How We Use Your Personal Information

We only use your collected personal information for clear, specific purposes that are directly related to delivering our pet accessory products and high-quality services to you. All our data processing activities fall under one or more of the following lawful bases recognized by Australian privacy law:

  • ‌To Fulfill Our Contractual Obligations to You‌: This is the primary purpose of our data use. We rely on your personal information to process your order accurately, arrange shipping and delivery to your nominated address, send you order confirmation emails and tracking updates, process your refund or exchange requests when eligible, verify your account identity to prevent unauthorized access, and respond to all your after-sales support queries efficiently. For example, the local Australian shipping information we collect is used to ensure your grooming brush, pet water bottle or other accessory is delivered to your door within the advertised 2-5 working day window for metro areas.
  • ‌To Optimize and Improve Our Services‌: We use aggregated, de-identified browsing and transaction data to analyze customer shopping patterns, identify which of our safety-tested pet accessories are most popular with Australian pet parents, adjust our new product development plans to better match local daily pet care needs, and optimize our website layout, load speed and checkout process to make your shopping experience as smooth as possible. For example, when we notice multiple customers search for extra-gentle deshedding gloves for sensitive-skin cats, we can prioritize sourcing and stocking those exact items to meet that demand.
  • ‌To Ensure Platform, Account and Transaction Security‌: We use device information, IP address logs and account activity records to detect and prevent fraudulent transactions, unauthorized account logins, scam order attempts and other malicious activities that could harm our customers or our business. This includes implementing security checks such as order verification emails or SMS alerts if our system flags an unusual high-risk order. We take these steps to protect your payment security, prevent your personal information from being misused, and maintain a safe shopping environment for every Australian pet parent in our community.
  • ‌To Send You Optional Marketing Communications‌: If you have given us your explicit opt-in consent, we will use your email address to send you our occasional newsletter, with updates on new product launches (such as our latest heavy-duty deshedding gloves for large dog breeds), exclusive member discounts, useful Australian pet care tips, and reminders about upcoming seasonal promotions. You retain full control over your marketing preferences at all times, and every marketing email we send includes a one-click unsubscribe function that you can use to opt out of all non-essential marketing communications immediately. After you unsubscribe, we will stop sending you marketing messages within 3 working days, and we will never contact you for promotional purposes again unless you choose to resubscribe voluntarily.
  • ‌To Comply With Our Legal and Regulatory Obligations‌: We may use or disclose your personal information when we are legally required to do so, for example, to comply with a valid subpoena, court order, mandatory law enforcement request from an Australian regulatory body, our tax reporting obligations to the Australian Taxation Office, or the mandatory data breach notification requirements set out in the Australian Privacy Act. In all these cases, we will only disclose the exact minimum volume of personal information that is legally required, and we will take reasonable steps to verify the legitimacy of any official request before releasing any of your data.

4. Cookies and Similar Tracking Technologies

Our website www.premierpetltd.com uses standard, industry-standard Cookie technology to improve your browsing experience. A Cookie is a small, harmless text file that our web server sends to your device’s browser, which is stored locally on your computer, smartphone or tablet. These Cookies do not contain any personal information that can directly identify your real-world identity, and they cannot be used to run malicious software or access unrelated data stored on your device.

The Cookies we use serve several key practical functions:

  • ‌Essential Functional Cookies‌: These Cookies are strictly necessary to allow core features of our website to work properly. For example, they remember the items you added to your shopping cart when you navigate between different product pages, they keep you logged into your PREMIER PET account while you browse, and they save your checkout progress so you do not have to re-enter your delivery address information every time you visit our site. If you disable these essential Cookies, core features of our website including the checkout process may not function correctly.
  • ‌Performance and Analytical Cookies‌: These Cookies help us collect anonymous aggregated data about how visitors use our website, so we can identify slow-loading pages, fix broken links, and optimize the overall performance of our platform for all users. All data collected through these Cookies is fully de-identified and cannot be linked back to your individual personal account.
  • ‌Personalization Cookies‌: These Cookies help us remember your preferences, such as your default region and preferred product categories, so we can show you more relevant product recommendations that match your interests. For example, if you frequently browse long-haired cat grooming tools, our platform can highlight those related products on your next visit to save you searching time.

You have full control over Cookie management at any time. Almost all modern web browsers allow you to adjust your settings to block new Cookies, delete existing stored Cookies, or receive a pop-up alert before a Cookie is saved to your device. If you wish to disable Cookies entirely, you can do this easily through your browser’s privacy settings menu. Please note that blocking Cookies may limit some non-essential features of our website, but it will never prevent you from completing a purchase or accessing our core e-commerce functions.

5. How We Share Your Personal Information With Third Parties

We will never sell, rent, lease or trade your personal information to any unrelated third parties for their own marketing or commercial purposes, under any circumstances. We only share your personal information with carefully vetted third-party service providers when it is strictly necessary to complete your order and deliver our services to you, and all these parties are bound by strict, legally enforceable data protection agreements that require them to comply fully with Australian Privacy Principles. The limited categories of trusted third parties we may share your necessary personal information with include:

  • ‌Our Courier and Logistics Partners‌: We will share your delivery name, contact phone number and full delivery address with our selected Australian courier providers, so they can ship your purchased pet accessories directly to your nominated location. Our courier partners are all reputable Australian companies with proven privacy and security compliance track records, and they will only use your shared data for the sole purpose of delivering your order and providing delivery status updates to you.
  • ‌Our Regulated Payment Service Providers‌: As noted earlier in this policy, we redirect all payment processing traffic directly to our Australian-licensed, PCI DSS certified payment gateways. These providers will process your payment details in full compliance with Australian financial privacy laws, and they will never share your full payment card details back to our PREMIER PET systems.
  • ‌Our Authorized Cloud Service and Technical Support Vendors‌: We store all of our website and customer data on secure, Australian-based cloud servers operated by a compliant, OAIC-registered cloud service provider. Our small team of contracted technical maintenance staff may only access fully encrypted customer data on a strictly need-to-know basis, to resolve website technical faults, perform server security updates, and carry out necessary platform maintenance work.
  • ‌Legal and Regulatory Authorities‌: We may only disclose your personal information to Australian government bodies, law enforcement agencies or judicial authorities when we are legally compelled to do so by a valid, duly issued court order, subpoena, statutory notice, or other legal mandatory requirement. In every case, we will make reasonable efforts to confirm the legitimacy of the request before disclosing any of your personal data.

6. Data Security Measures We Implement to Protect Your Personal Information

As an Australian local brand that is itself run by dedicated pet parents, we understand how important it is for you to trust us with your personal and delivery details. We have implemented multi-layered, industry-standard technical, administrative and physical security measures to protect all the personal information we collect against unauthorized access, accidental disclosure, theft, alteration, damage or destruction.

These strict protection measures include:

  • All customer personal data stored on our systems is encrypted using AES-256 level encryption, the global gold standard for commercial data security, both when the data is in transit between your browser and our server, and when the data is at rest stored on our Australian-based cloud servers. All traffic to and from www.premierpetltd.com is secured with full-validity SSL/TLS certificates, marked with a secure padlock icon in your browser address bar.
  • We enforce strict role-based access controls across all our internal staff systems. Only a very limited number of our authorized senior team members who need to access your data to process your orders or respond to your support tickets are granted permission to view your personal information, and all access activities are automatically logged and audited on a regular schedule. No junior operational or marketing staff have any access to identifiable customer personal data.
  • Our servers and internal systems are protected by enterprise-grade next-generation firewalls, regular automatic security vulnerability scans, and continuous real-time intrusion detection monitoring, to block all known forms of malicious cyberattacks, hacking attempts and unauthorized scanning activities 24 hours a day, 7 days a week.
  • All of our team members complete mandatory Australian privacy law and data security training when they join PREMIER PET, and we conduct regular refresh training sessions to ensure all staff understand their legal obligations to protect customer personal information. We also have strict internal data handling policies that prohibit any unauthorized internal copying, sharing or export of customer data.
  • We maintain a formal, documented Data Breach Response Plan that fully complies with the OAIC’s Notifiable Data Breach (NDB) scheme requirements. In the extremely unlikely event that a personal data breach occurs that could create a real risk of serious harm to our customers, we will immediately launch our response protocol, conduct a full internal investigation, notify all affected individuals as soon as practicably possible, and report the incident to the Office of the Australian Information Commissioner in line with all legal mandatory timelines.

7. How Long We Retain Your Personal Information

We will never store your identifiable personal information for any longer than is strictly necessary to fulfill the specific legitimate purposes for which we originally collected it. After this retention period ends, we will securely and permanently delete, de-identify or anonymize your personal information completely.

For example:

  • We will retain your full order and transaction records for a minimum of 7 years, to meet our Australian tax reporting, accounting audit, and consumer warranty compliance legal obligations.
  • If you maintain an active PREMIER PET customer account with us, we will store your profile and account information for as long as you wish to keep your account open. If you choose to request full deletion of your account, we will permanently erase all your personal identifiable data within 30 working days, except for the limited transaction records we are legally required to retain for tax and regulatory purposes.
  • If you subscribed to our marketing newsletter but do not make a purchase or interact with our promotional emails for more than 24 consecutive months, we will automatically remove your email address from our marketing list to comply with the Spam Act 2003, and stop sending you any further promotional communications.

8. Your Rights Over Your Personal Information Under Australian Law

Under the Australian Privacy Principles, you hold a full set of clear, enforceable rights over the personal information we hold about you. At PREMIER PET, we respect these rights completely, and we have made the process of exercising them as simple and accessible as possible. You can submit a request to us at any time, and we will respond to you within a maximum of 30 calendar days without charging you any fees for standard requests.

These rights include:

  1. ‌The Right to Access Your Data‌: You can ask us to provide you with a full copy of all the personal information we currently hold about you, free of charge for your first access request in any 12-month period. We will deliver this information to you in a structured, commonly used, machine-readable format.
  2. ‌The Right to Correct Inaccurate Data‌: If you notice that any of the personal information we hold about you (such as your delivery address or contact phone number) is out of date, incorrect or incomplete, you can submit a correction request to us. We will update your records promptly, and notify any third parties that previously received your incorrect data from us to ensure your accurate information is shared across all our partner systems.
  3. ‌The Right to Request Deletion of Your Data‌: You can ask us to permanently delete all your personal identifiable information from our systems at any time. We will process this request as soon as possible, subject only to the limited exceptions where we are legally required to retain certain transaction records for tax, dispute resolution or regulatory compliance purposes. You can submit a deletion request at any time by emailing our privacy team at [email protected].
  4. ‌The Right to Withdraw Consent‌: You can withdraw any consent you previously gave us to process your personal information at any time. For example, you can opt out of marketing communications, disable non-essential Cookies, or revoke your permission for us to use your browsing data for personalized product recommendations. Withdrawing your consent will never affect the lawfulness of any data processing we carried out with your consent before your withdrawal request.
  5. ‌The Right to Lodge a Complaint‌: If you believe that we have handled your personal information in a way that breaches Australian privacy law, you can first submit your concern directly to our privacy officer via our contact details listed below, and we will investigate and respond to your complaint promptly. If you are not satisfied with our final response to your complaint, you have the full right to escalate your complaint directly to the Office of the Australian Information Commissioner (OAIC) for independent mediation and investigation.

To help us verify your identity before we process any of these data right requests, we will ask you to provide a small piece of non-sensitive verification information that matches the data we already hold on your account, to prevent any unauthorized third parties from requesting access to your personal information.

9. Cross-Border Data Transfers

As an Australian local business, all of the personal information we collect through www.premierpetltd.com is primarily stored on geographically located cloud servers based within Australia. We will never transfer your personal identifiable information to any overseas third party or process it outside of Australia, unless we are legally required to do so by an Australian court order or regulatory authority, or unless we have formally put in place approved, legally enforceable data protection arrangements that fully meet the requirements of the Australian Privacy Principles, to ensure your personal data receives the same level of strict protection that it is entitled to under local Australian law.

10. Updates to This Privacy Policy

From time to time, we may need to make minor updates or adjustments to this Privacy Policy, to reflect changes to our business operations, new product features we introduce, or updates to Australian federal, state or territory privacy laws and regulatory guidance published by the OAIC. When we make any material changes to this policy that have a direct impact on your privacy rights, we will update the “Last Updated” and “Effective Date” fields at the top of this page, and we will post a clear, prominent notification on the homepage of www.premierpetltd.com for at least 14 consecutive days, to alert all visitors that the policy has been revised. For registered account holders, we may also send you a direct email notification to inform you about the key changes to the policy.

Your continued use of our website and services after the effective date of the updated Privacy Policy will be treated as your acknowledgment and agreement to the revised terms. If you do not agree with the updated policy, you may close your PREMIER PET account and discontinue all use of our website at any time.

11. How to Contact Us

If you have any general questions, comments, or concerns about this Privacy Policy, our personal information handling practices, or wish to exercise any of your privacy rights under Australian law, you can contact our dedicated PREMIER PET Privacy Officer directly through the following official channels:

  • ‌Postal Address‌: PREMIER PET PTY LTD, 33 Magnesium Street, Narangba, QLD 4504, Australia
  • ‌Contact Telephone‌: +61 7 3204 8511
  • ‌Official Contact Email‌: [email protected]